Core Culture: your driver for success

Is core culture a competitive advantage of your organization?

One facet that you can focus on to improve your company’s potential for success is culture. To clarify, I’m not saying this is the only factor for success. But it would be hard to find a highly successful company that does not have a clearly defined and distinctive core culture.

Do you have a culture of distinction that employees understand, connect to, and live by each day? That is to say, does your organization have principles and values that unite employees in delivering a unique experience that practices these principles and values?

In leading organizations, employees understand what is core and distinctive to their organization. In addition, vendors get it, and customers love it. There is power in understanding and living by your organization’s hidden asset–its distinctive set of principles and values.

Take the time to define your core. Then, build an organization that practices those defined principles and values regularly so customers seek it. The core values of your organization can be the driver for your success.

Elements of the Core Culture

As illustrated below, the elements of the core are Purpose, Philosophy, and Priorities. Once these principles/values are defined, then use them to guide all Practices and Projections. 

To learn more about culture, go to this link.