Organizational Alignment

This structure of organizational attributes – labeled the Five Ps – Purpose, Philosophy, Priorities, Practices, and Projections– offers a unique way to understand an organization and manage organizational alignment.

The Five Ps
The Five Ps of an organization are Purpose, Philosophy, Priorities, Practices, and Projections

To orient you to the Five Ps, take a few moments to review these definitions and descriptions. Building a shared culture begins with a common language. By explaining and using the language of the Five Ps with employees of your organization, you will be more successful in discussing culture, alignment, and change. A shared language promotes communication – an essential ingredient for a thriving culture and successful change.


The Purpose is the answer to the question “Why is the work you do important?” [More…]


The Philosophy is the prime, distinguishing principle or value or set of principles and values – the enduring character of the organization – that directs how members do their work. [More…]


Priorities are the strategic and universal values that enable the organization to achieve its goals and build an engaged workforce. [More…]

Alignment of the Five Ps

With an understanding of your organization’s Core Culture and its strategy, the path to success requires the alignment of the remaining Ps – Practices and Projections – with the Core Culture and strategy.

organizational alignment - alignment of five ps


Practices are the behaviors and actions of members of the organization. They can be internal or external to the organization.

Internal Practices – These Practices include the inner workings of the organization that affect employee relationships, interactions and accomplishments. They include: your organizational structure, work design and systems for doing work; recruitment and selection; training and development; performance management; internal communications; and technology.  All must be aligned with the Core Culture and support your strategy. [More…]

External Practices – These Practices define how the organization interacts with others outside the organization. They include: your customers and markets; the products or services you offer; suppliers, vendors, and partners. These must also be aligned with the Core Culture and the organization’s strategy. [More…]


These activities are the ways your organization paints an image of itself to the public. Projections include your organization’s name and symbols; the image of your leader and your corporate headquarters; your marketing, public relations, and advertising; community activities; the style of employee dress and uniforms; and the appearance of offices and stores. Your image should also align with your Core Culture and position your organization to achieve its goals. [More…]

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