Two types of organizational Priorities

Organizational Priorities are the third component of Core Culture, yet not a part of Organizational Identity. These are the values that further guide the organization. There are two types of Priorities: strategic Priorities and universal Priorities.

Strategic and Universal Priorities
Strategic and Universal Priorities



1. Strategic Priorities

Strategic Priorities are a part of the Core Culture; they are the values aligned with the organization’s Vision and Goals. Incorporating these strategic Priorities into the core of the culture ensures that the culture will support organizational success.

Strategic Priorities are values specifically related to an external, customer, and market focus. They can be uncovered by understanding what the organization needs to focus on and pay attention to in order to achieve its business goals. If the economy is undergoing a recession, then cost control might be a strategic Priority. Or if competition is moving quickly to take over future markets, then speed might be a strategic Priority. Strategic Priorities change over time as the organization’s strategy changes.

2. Universal Priorities

Universal Priorities are values that have an internal, employee focus. These Priorities are the areas the company needs to focus on and pay attention to in order to have an engaged workforce. These values are universal to all organizations–meaning universal Priorities nurture an enriching and motivating workplace that stimulates exceptional efforts and heightened loyalty. In an ideal world, these values would not be differentiators. But organizations do not uniformly live these values; therefore, the presence of these values enhances the competitiveness of the organization and the absence of these values deters an organization from achieving its potential.

Universal Priorities Drive Employee Engagement

The universal Priorities consist of the following values: fit, trust, caring, communication, achievement, and ownership.

FIT: Do I fit?

  • Meaningfulness
  • Harmony

TRUST: Do I trust them?

  • Integrity/Honesty
  • Fairness
  • Consistency
  • Competence/Reputation

CARING: Do they care about me?

  • Relationships
  • Belonging
  • Camaraderie
  • Teamwork
  • Friendship
  • Support

COMMUNICATION: Am I informed and do they listen?

  • Certainty
  • Transparency
  • Openness

ACHIEVEMENT: Am I growing, developing, achieving?

  • Feedback/Progress
  • Recognition
  • Learning/Development

OWNERSHIP: Do I feel like an owner?

  • Autonomy
  • Involvement
  • Flexibility

Work is more than an economic transaction; addressing the social and human side of the worker is key to achieving optimal performance.

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